Typography

Primary typeface

Helvetica Neue
Is specifically used for titles and headings. It is also used on call to action buttons on the website and web collateral.

 

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Helvetica Neue
Style: Regular

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Helvetica Neue
Style: Italic

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Helvetica Neue
Style: Light

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Helvetica Neue
Style: Light Italic

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Helvetica Neue
Style: Medium

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Helvetica Neue
Style: Medium Italic

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Helvetica Neue
Style: Bold

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Helvetica Neue
Style: Bold Italic

 

Merriweather
Merriweather is used for body copy and large blocks of text. It is especially good for on-screen display.

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Merriweather
Style: Regular

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Merriweather
Style: Italic

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Merriweather
Style: Light

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Merriweather
Style: Light Italic

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Merriweather
Style: Bold

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Merriweather
Style: Bold Italic


Alternate typeface

Arial
When Helvetica Neue or Merriweather cannot be used, Arial is the preferred typeface of BlueChilli. Arial is to be used in all emails and other communications where Helvetica Neue or Merriweather cannot be installed by the user.

 

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Arial
Style: Regular

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Arial
Style: Italic

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Arial
Style: Bold

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Arial
Style: Bold Italic


Sentence case

Master headlines are to be written in sentence case to reflect an approachable brand personality.

Typography treatment must be applied to eliminate the use of punctuation. Font sizes can be manipulated to form a neat look and feel.

We're leaders in technology

Sentence


Information to consider

Typography should be clear, simple and legible at all times. This is important to create a distinct visual between levels of information.

The use of the word BlueChilli in copy
Avoid using any logo, icon, tagline or other features of the BlueChilli Assets in copy.

When using "BlueChilli" in text, do one or more of the following:

  • Capitalise the first letter B and the C
  • Combine the words Blue and Chilli to form one word,
  • Put the whole word in Italics, BlueChilli
  • Put the whole word in quotation marks, "BlueChilli"