Photography


BlueChilli’s imagery should convey real people and real situations. The imagery should always feel approachable and relatable to the target audience. The imagery should convey an aspect of the companies values - people, purpose, passion.

BlueChilli imagery should:

  • Be natural ‘in the moment’ photography
  • Photography or high quality
  • Real people in real situations
  • Natural lighting
  • Observed but not considered
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