Colours

Primary palette

The BlueChilli primary colour palette consists of two (2) individual colours. It can be used to highlight areas that attention should be drawn to such as Call to Action buttons and banners.

BC Cyan

HEX

#00AEEF

RGB

0,174,239

CMYK

100,0,0,0

PMS

-

BC Navy

HEX

#00161E

RGB

0,22,30

CMYK

86,69,61,76

PMS

-

 

Secondary palette

The BlueChilli secondary colour palette consists of four (4) individual colours and has been established to extend the brand look and feel over all the BlueChilli collateral. These colours are to only be used as supporting colours to the BlueChilli primary range.

Each colour has also been used to identify the customer funnels on the BlueChilli website.

Blueberry

HEX

#9F94D7

RGB

159, 148,215

CMYK

38,41,0,0

PMS

-

Lime

HEX

#74D891

RGB

127,219,145

CMYK

49,0,59,0

PMS

-

Lemon

HEX

#CFD767

RGB

207,214,103

CMYK

21,4,74,0

PMS

-

Blood Orange

HEX

#E17979

RGB

224,121,121

CMYK

8,64,43,0

PMS

-